Who Owns Liv Golf?

Liv Golf is a golf equipment manufacturer that has been around since the early 2000s. For many years, it was unclear who owned the company, but in recent years its ownership has become more apparent. In this blog post, we’ll explore the history of Liv Golf and who owns it today. Learn Who Owns Liv Golf?


Who Owns Liv Golf?

The Beginnings of Liv Golf

Liv Golf was founded in 2002 by John Eickhoff, an avid golfer and former PGA tour player. At first, the company made only golf clubs, but over time it expanded into other areas such as apparel and accessories. In 2008, the company released its first set of golf balls which quickly became popular among amateur and professional players alike.

Who Owns Liv Golf?

In 2012, a group of investors led by venture capitalist Brad Feld purchased Liv Golf from John Eickhoff for an undisclosed amount. As part of the deal, Brad Feld took on the role of CEO while Eickhoff became chairman emeritus. Under Feld’s leadership, the company has seen tremendous growth with revenues doubling every year since 2014. Today, Liv Golf is one of the fastest growing golf equipment companies in the world.

Since taking ownership of Liv Golf in 2012, Brad Feld has made sure that innovation remains a top priority at the company. He spearheaded several initiatives including launching a new line of golf clubs specifically designed for women and introducing a line of eco-friendly golf balls made from recycled materials. These initiatives have helped to make Liv Golf one of the most popular brands amongst female and eco-conscious golfers alike.


It’s clear that Liv Golf is an innovative brand with an impressive track record when it comes to product design and development. While John Eickoff may have started this journey back in 2002, it’s been under Brad Feld’s leadership that Liv has become one of the most sought after brands on both amateur and professional circuits today. With his commitment to innovation and quality products at affordable prices, there’s no doubt that this trend will continue for years to come!

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